seo：sousuoyinqingyouhua（search engine optimization），zhideshiliyongsousuoyinqingdeguize，tongguoduiwangzhanjinxingneiwaibudediaozhengheyouhua，congertishengwangzhandeziranpaiming，zhuyaoshitongguojishushouduanlaihuoqusousuoliuliang。

      sem：sousuoyinqingyingxiao（search engine marketing），zhideshijiyusousuoyinqingpingtaidewangluoyingxiao，liyongrenmenduisousuoyinqingdeyilaiheshiyongxiguan，zairenmenjiansuoxinxideshihoujiangxinxichuandijimubiaoyonghu，zhuyaoshizhijietongguofufeiguanggaoshouduanlaihuoqusousuoliuliang。

      1、两者共同点：

      • bangzhuqiyewangzhanhuodegenghaodepaiming

      • weiqiyewangzhanyinliu

      • xuyaolejienidewangzhanshouzhong

      • xuyaodiaoyanguanjianci，fugaishouhuanyingdesousuoci

      • xuyaobuduanceshihechixuyouhua

      congjieguolaikan，liangzhedemubiaoshiyizhide，zhishiguochengheshouduanshaoyoubutongeryi。

      2、两者不同点：定向准确性

      • seo：wufadingxiang，duiyudiyu、xingbie、nianlingdengshuxingxianzhiwufakongzhi，danyebingbudaibiaoliuliangbujingzhun，zhiyaobujuheshiguanjianci，liuliangjingzhunduyiyanghengao。

      • sem：suiyidingxiang，keyizhidingdiyu、shijian、xuelidengrenqunjinxingzhenduixingtuiguang。

      为什么要做网站优化？

      hulianwangdianfuchuantongqiye，ju《zhongguohulianwangluofazhanzhuangkuangtongjibaogao》tongjixianshi，jiezhi2018nian12yue，woguowangminguimoda8.29yi，quannianxinzengwangmin5653wan，hulianwangpujilvwei59.6%，jiao2017nianditisheng3.8gebaifendian。wangluosousuoqianlijuda！yijingduichuantongdeqiyexuanchuanfangshizuoledianfushidegaibian！

      zhuazhuyouhuajiushizhuazhuweilai，zhiqiandexianxiajileiguranyouyong，danshiruguoninhaizaiweizhiqiandegudingkehuqunerzhanzhanzixi，neimeweilaihenkenengjiubeiwangluosuotaotai，xianzaidekehugengduolaiziyuxianshang！ruguomeiyou，meitianlaizisousuoyinqingdexinkehuzhuru，kehuzhihuizhujianjianshao。genshangshidaidefazhan，zhuazhuweilaishangji。

      danciyouhua：zhidingyaozuodeguanjianci；genjuguanjiancibaojiage；xieshangyizhiquerenxiadan；tigongwangzhanxiangguanquanxian；kaihuyouhuawangzhanpaiming

      zhengzhantuoguan：tigongyaoyouhuadewangzhan；fenxiwangzhankehuqunti；shaixuanyoujiazhiguanjianci；shangdingzhengzhantuoguanfeiyong；youhuaweihuwangzhanpaiming

      zhanqunyouhua：tigongduogebeixuanwangzhan；shangdingzhanqundeguanjianci；tigongzhanqunsuoyouquanxian；zhanqunguanjiancibuzhi；shishizhanqunbapingyouhua

      paimingweihu：tigongyiyoupaimingwangzhan；huizongyaoweihudecihui；shangdingweihudabiaoxiaoguo；xieyipaimingweihufeiyong；kaishiweihuxianyoupaiming