duanshipinzhiboyijingjinruhuangjinqi,wuhantuijiankejijiangzhulininyunyingzijidezhibopingtai,lingchengbenjinruzhibozhendi。yizhanshijiejuefangan,kuaisudajian,ercikaifamanzuduozhongdajianchangjing。zhibo、duanshipin、zhibodaihuo、pklianmai、liwudashangdingzhihuagongnengyingyoujinyou。
短视频行业发展痛点
yi)“sansu”neirongzhongduo
xiandaishejiaomeitijishudefazhanshixianle“sixiangyijiandegongkai”,“fenquan”texingshidemeigerendounengchengweichuanbozhuti,meigeguandianheneirongdeshengchanhechuanbogengxunsu、dichengbenhua,wangluodedimenjianhuasihunengjiechuyonghuwangluoyanlunziyoudemenjin,danzheizhongziyoudailailegengduode“sansu”neirong。zaijiashangduanshipinshichangliyideciji,yonghuweileboguanzhu、xiyinyanqiu、yinghelieqixinli,“sansu”neirongfanlan。kuaishou、huoshanduanshipin、meipaipingtaichuanboweichengnianrendisubuliangxinxi,youyuwangluoxinxideshentouliyuelaiyueqiang,wulunshineirongshengchanhaishichuanbo,douhuidailaibuliangyingxiang。gaohuatixing、gaoguanzhuduheyongyouyidingyingxianglidegongzhongrenwuchengweiyixieduanshipinpingtaiyingxiaodezhongdian,duanshijianneimingxingyirendeguanghuanxiyinlexuduoyonghudeyanqiu,erduiyuduanqihuolidezhuiqiuhezhangqizhengtifazhandehushishideduanshipinpingtaichuxianyouzhiyuanchuangneirongxiquedewenti。
(er)neirongtongzhihuayanzhong
suiranxianzaishiduanshipindefengkou,danhewenzineirongyiyang,duanshipinyikaishijiuchuxianneirongleitongdewenti,youzhineirongqianque、gongjiliangbuzushimuqianduanshipinmianlindezuidatiaozhan。yidanshipinhuatijizanyidingrenqi,bianyouyuelaiyueduodeyonghumofangfaqizhededongzuo。jiyuxinmeitijishudeercichuanbogengyoufazhankongjian,shouzhongzongshixixinyanjiude,yizhongneironghuowanfaduociguankanhuichanshengshenmeipilao,zheiyangdeduanshipinneirongxiandehaowujiazhi。
(san)xiangguanbumenjianguanqueshi
2017niankaishi,duanshipinzuoweidashifazhandefengkou,shangzhangdeyonghurenshuhepangdadeshichangguimodouweiqichuangzaoletiaojian。zaigailingyudejianguanrengcunzaihenduokongbaiqu,shidangqianduanshipinshichangfazhanmianlindeyidawenti。liyongyonghudelieqikuitanxinli,yixieduanshipinpingtaicunzai“fanmai”seqing、baolidengbuliangneirongdexianxiang,jiyaleyouzhiduanshipindeshengcunkongjian,shifenbuliyuzhenggexingyedeliangxingfazhan。ciwai,duanshipinpingtaiyecunzaizhebushaozhishichanquanzhengyiwenti,zhenduifanfuqinquanxingwei,duanshipinfenfapingtaiyeyingdangchengdangengqiangdezhuyiyiwu,fuzhi、jiequdengsuiyishiyongtarenyuanchuangshipindexingweisunshangleyonghuyuanchuangneirongdejijixing,jineryehuiyingxiangduanshipinpingtaidejiankangfazhan。
产品功能矩阵
功能亮点