duanshipinzhiboyijingjinruhuangjinqi，wuhantuijiankejijiangzhulininyunyingzijidezhibopingtai，lingchengbenjinruzhibozhendi。yizhanshijiejuefangan，kuaisudajian，ercikaifamanzuduozhongdajianchangjing。zhibo、duanshipin、zhibodaihuo、pklianmai、liwudashangdingzhihuagongnengyingyoujinyou。

短视频行业发展痛点

yi）“sansu”neirongzhongduo

xiandaishejiaomeitijishudefazhanshixianle“sixiangyijiandegongkai”，“fenquan”texingshidemeigerendounengchengweichuanbozhuti，meigeguandianheneirongdeshengchanhechuanbogengxunsu、dichengbenhua，wangluodedimenjianhuasihunengjiechuyonghuwangluoyanlunziyoudemenjin，danzheizhongziyoudailailegengduode“sansu”neirong。zaijiashangduanshipinshichangliyideciji，yonghuweileboguanzhu、xiyinyanqiu、yinghelieqixinli，“sansu”neirongfanlan。kuaishou、huoshanduanshipin、meipaipingtaichuanboweichengnianrendisubuliangxinxi，youyuwangluoxinxideshentouliyuelaiyueqiang，wulunshineirongshengchanhaishichuanbo，douhuidailaibuliangyingxiang。gaohuatixing、gaoguanzhuduheyongyouyidingyingxianglidegongzhongrenwuchengweiyixieduanshipinpingtaiyingxiaodezhongdian，duanshijianneimingxingyirendeguanghuanxiyinlexuduoyonghudeyanqiu，erduiyuduanqihuolidezhuiqiuhezhangqizhengtifazhandehushishideduanshipinpingtaichuxianyouzhiyuanchuangneirongxiquedewenti。

（er）neirongtongzhihuayanzhong

suiranxianzaishiduanshipindefengkou，danhewenzineirongyiyang，duanshipinyikaishijiuchuxianneirongleitongdewenti，youzhineirongqianque、gongjiliangbuzushimuqianduanshipinmianlindezuidatiaozhan。yidanshipinhuatijizanyidingrenqi，bianyouyuelaiyueduodeyonghumofangfaqizhededongzuo。jiyuxinmeitijishudeercichuanbogengyoufazhankongjian，shouzhongzongshixixinyanjiude，yizhongneironghuowanfaduociguankanhuichanshengshenmeipilao，zheiyangdeduanshipinneirongxiandehaowujiazhi。

（san）xiangguanbumenjianguanqueshi

2017niankaishi，duanshipinzuoweidashifazhandefengkou，shangzhangdeyonghurenshuhepangdadeshichangguimodouweiqichuangzaoletiaojian。zaigailingyudejianguanrengcunzaihenduokongbaiqu，shidangqianduanshipinshichangfazhanmianlindeyidawenti。liyongyonghudelieqikuitanxinli，yixieduanshipinpingtaicunzai“fanmai”seqing、baolidengbuliangneirongdexianxiang，jiyaleyouzhiduanshipindeshengcunkongjian，shifenbuliyuzhenggexingyedeliangxingfazhan。ciwai，duanshipinpingtaiyecunzaizhebushaozhishichanquanzhengyiwenti，zhenduifanfuqinquanxingwei，duanshipinfenfapingtaiyeyingdangchengdangengqiangdezhuyiyiwu，fuzhi、jiequdengsuiyishiyongtarenyuanchuangshipindexingweisunshangleyonghuyuanchuangneirongdejijixing，jineryehuiyingxiangduanshipinpingtaidejiankangfazhan。

产品功能矩阵

功能亮点