yaoxiangzuohaoduanshipinyunying，shouxianyaozuodediyibujiushi“duanshipindingwei”。dingweiqishishiyigehendadeneirong，buguanshizuoduanshipinhaishiqitadewangluoyingxiaogongzuo，shouxianyaozuodejiushidingwei，qingchumingqueruhezaiqianzaiyonghudexinzhizhong，zuodaoyuzhongbutong，bingzhaodaozijizuiheshideweizhi，weiraozheigedingweidazaoyunyingtixi。

mingqueduanshipindingwei，keyigengfangbian、mingqueduanshipinshuchuneirong，dazaotedingrenshe，duoquxinzhiziyuan，rangnidechanpinpinpaizaixiaofeizhexinzhizhongzhanjuzuiyoulideweizhi。

nadouyinjuli，xianzaiyonghuyijingdadaole7yizhiduo，zheishuomingliuliangdehongliqijibenguoqu，yonghuzhuyilizheigeyouxianziyuanyijingyuelaiyuequjinbaohe。mianduizheiyangdeqingkuang，ruhegenghaodexiyinyonghuguanzhu，zaizhongduozhanghaozhongtuoyingerchu，zhanyouzijideyixizhidini？zhanghaodingweibianchengleqizhongzuizhongyaodeyidian。

      1.dingweideliucheng

      duiyudaduoshuxiaobailaishuo，qihaodeliuchengjibenshizheiyangde

      jieguofaxianzuopinmeirenkan，zhaobudaomubiaokehu，zijiyemanmandebiandebuzhidaopaishenmele。chuyuyizhongmimangzhaobudaofangxiangdezhuangtai，zheijiushimeishezhihaodingweidaozhide。

      eryigezhuanyedeqihaoliuchengtongchangshizheiyangde

      对于短视频运营者来说，定位不仅是你万丈高楼的地基！更是你前进路上的灯塔和指南针，它可以让你在初期效果不好时也能知道自己该往哪个方向走，也能坚定地走下去！

      2.shangyedingwei

      suoweishangyedingweiyejiushinidebianxianmoshi，chuyixiedanchunweilexingquhehaowande，duiyudaduoshuyunyingzhelaishuomudejiandanermingle：zhuanqian ，suoyidingweishishouxianjiushiyaomingquezijitongguohezhongfangshibianxian，xianzaiduanshipinbianxianfangshizhenduibutongzhanghaozhuyaoyouyixiajizhong：

      3.内容定位

      zhanghaoneirongdingweikeyifenweiliangfangmian

      3.1.shouxianshizhutiip:youyong，youquhuozheyouqinggangongming

      3.2.其次是人物IP:讲故事，说产品，教知识，晒过程,讲故事可以是客户故事，从业故事或者说人生经历，说产品则主要是从产品特色，价格特色和服务特色三方面入手。晒过程就是你产品的制作过程，或者说你自己的工作过程，还可以包括你的卖货过程。教知识最好的就是分享一些行业内幕，使用技巧或者比较多人都在做的购买建议！这些都是人物ip打造很好的途径。

      4.jiyidiansheji

      jiyidiandeshejizhuyaokeyicongyixia3fangmianrushou

      shijue：birutongyidefuzhuang，xingxianghuozheshisuochudehuanjing。

      xingwei：tedingdeshoushihuozhebiaodafangshi，zuihaoshiyouxiefanchadexiaoguogengmingxian。

      理念：相当于是自己的口号，一般在视频的开头或者结尾出现。

      5.dingweidechengxian

      youlehaodedingweihaiyaoxuehuibatachengxianchulai，shouxianjiushidajianzhanghaoshideyixiesheji，zhuyaobaokuo：toutu，touxiang，nicheng，jianjiedeng,danzongdelaishuodoukeyizunxunxiamianzheixieyuanze

      toutu:zhengtifenggeyuzhanghaoqihe，genjuzishenqingkuangxuanzeshipeileixing

      touxiang:zhijiebiaomingdingwei，genjuzhanghaoxingzhixuanzeshifouzhenrenchujing

      nicheng:xingyeguanjianci，dutenicheng/pinpaimingcheng，tixianneirongjiazhi

      jianjie:chuandixinxi，youwendu，bimianwuguanxianyansuiyu

      6.xuehuidongtaidingwei

      这个世界唯一不变的就是它一直在变。以前的企业定位一般是一次定位至少十年，有的甚至几十上百年都不会变，现在很多则是几年就变一次，对于我们做短视频运营来说更是如此。首先是平台的玩法和规则不断在变，还有的是在运营一段时间后发现你粉丝的属性，消费观念以及感兴趣的点和你预想的有所差别。这时就需要根据这些条件来不断优化和调节自己的定位！