一、基础搭建

      qianqizhanghaodajianneirong

      toutu，zhengtifenggeyuzhanghaoqihe，genjuzishenqingkuangxuanzeshipeileixing

      touxiang，zhijiebiaomingdingwei，genjuzhanghaoxingzhixuanzeshifouzhenrenchujing

      nicheng，xingyeguanjianci，dutenicheng/pinpaimingcheng，tixianneirongjiazhi

      jianjie，chuandixinxi，youwendu，bimianwuguanxianyansuiyu

二、粉丝维护

      fensileixingyibanfenweisanzhongleixing，butongleixingdefensiyonghuqunti，yunyingfangshiyeyousuobutong。

      1.pinpaifensi

      youyileiyonghuduiduanshipinzaiqingganshangyoujiaoqiangdeyilaiganheguishugan，zheileifensiyonghuwomenyibanjiangqiguileiweipinpaifen。zaitamenyanli，neirongwangwangbushizuizhongyaode，zhongyaodeshizhanghaodediaoxingyuhudongxing。zheipifensiyeshijiazhizuigaozuinanhuodede。suoyi，ruguoniyaoxiyinzheileifensiguanzhu，yidingyaoyoushuyuzijidetedian，shuyuzijidedaimingci；haiyaoyufensihudong，tongguojiaqiangfensiduiduanshipinpinpaidecanyudulailiuzhufensi。

      2.zhuiqiuneirongdefensi

      gumingsiyi，zheiyileifensijiubijiaozhuiqiuzuopinneirongyuzhiliang，zheileiquntishibeiduanshipinneirongsuoxiyin，congerchanshengguanzhuxingwei。

      zheileifensishizuopinshuchudeguanjianliliang，yinweitamengengzhuzhongcongduanshipinzhongnengshouhuodaodedongxi，yinweitamenzijiduiduanshipinneirongyoubutongdesuqiu。suoyi，zaiyunyingzheiyileifensideshihou，niyaoyouwendingdezuopinshuchu，bingqiezhiliangyeyaogao；qicizuihaonenggouzuihaonenggouxingchengliuchenghuadeneirongshengchanjizhi，tongguozheizhongguilvlaipeiyangyonghuxiguan，liuzhufensi。

      3.lurenfensi

      lurenfenyigongfenweiliangzhong，yizhongshiyinweimouyigebaokuanshipinerdedaoxuqiudefensi，lingyizhongzeshitongguomouzhongxianshanghuodongyindaoguanzhuerlaidefensi。

      zheiyileifensiliudongxingbijiaoqiang，yinweitamenjuyouyidingdeouranxing，neiyinggaizenmexiangbanfaquliuzhuzheipifensi？

      1.线上运营：womenkeyitongguoguanchafensihudongqudehudongqingkuangyupinglunqingkuanglaishaixuanchu     ;   womendemubiaoyonghu，qianghuashipinzhiliang，liuzhuzheixiefensi。zhongkounandiao，nibukenengmanzusuoyourendeyaoqiu，suoyi，nizhinenglaijinxingshaixuan。

      2.线下运营：

      ①jubanzhutihuodong：zhutihuodongzhenduideshichuizhifanweideyonghu，ruguonishizuochuizhiduanshipinneirongyunying，zheileifensiyunyingfangshijiubijiaoshihe。keyitongguozheizhongfangshitishengzhimingdu，hainengzengqiangfensinianxing。

      ②dingqijubanjianmianhui：jiuxiangmingxingjianmianhuiyiyang，zheizhonghuodongfangshihenshiheyouyingxiangli、gerenmeiliqiangdeduanshipinneirongchuangzuodaren。zheileidarendefensihuiyuzijijiedepinpaiguanggaoyoubufenzhongdie，tongguozheileihuodongkeyiqudongfensidegoumaili，qianghuayufensizhijiandelianxi。

      3.及时跟进

      suirandouyinshiwangluopingtai，yonghuyuyonghuzhijianhubuxiangshi，danyonghuhaishihenxiwangzaidouyinshangfabiaopinglunhesixinnengdedaohuifude，erqiehuifuyuejishi，yonghutiyanganjiuhuiyuehao。

      4.重点优先

      duiyuyixiezhongyaodepinglun，womenyidingyaoyouxianhuifu。zaigangkaishiyunyingzhanghaoshi，womendefensihuibijiaoshao，womenshangqiekeyizuodaohuifumeitiaoyonghudepinglun，danhouqizhanghaoyuezuoyueda，fensiyehuiyuelaiyueduohou，pinglunyehuisuizhizengduo，yitiaoshipindepinglunkenengyouchengqianshangwantiao。zheishi，womenjiuyaoshaixuanyixiezhongyaodepinglun，youxianhuifu。zheiyangtiaozhongdiancainengweihufensi，jiaqiangyufensidelianxi。

      数据优化

      yongyunyingzhidaopaishesheji，weikehutigongqianyandedianshangshijuequshi，youyunyingsiweidesheyingsheji，chuozhongshichangtongdian，rangnindechanpinzouzaishichangqianmian

      商品分析

      duoweichaijieduanshipinhezhibolingyushangpinxiaoshouzhuanhualujing，dongchachuizhixingyezengzhangqushi，faxian"baopin"jihui，dongxijingpincelve

       舆情洞察

      lianghuagepinpaixianshangyingxiaohuodongxiaoguo，lingtingshemeipinpaichuanboneirong，fenxichudarenqun，lejiepinpaishengliang，jieduxiaofeizheshemeixiangguanfankui，shibieshangpinzandianhecaodian

      投放策略

      shujujiedukoldaihuonengli；fenxipinpaizhongcaotoufangcelve；toufangxiaoguofupan，youhuaqudaozuhe，tishengroi