直播内容策划
cehuayuzhanghaodingweixiangguandeneirong
直播间流量获取
1.duanshipinyinru
xianyunyingzijideduanshipin,ruguoyoubaohuoshipin,limakaibo
2.fahuizhiboyugaoweili
zaizhiboqian,zuohaoxuanchuan,keyixiyingengduoqianzaiyonghuguankanzhibo,zhiboyugaokeyizaizhanghaonicheng/gerenjianjie/weibo/weixindengduozhongqudaojinxing
3.xuanchuanyure
changjianyurefangshiyou:wenzi/shipinyure、zhanwaiyure、jingjialiuliangxuanchuan、tuiguangtoufang
直播脚本内容
baokuozhibozhuti;zhibomubiao;daojuzhunbei;chanpinzhunbei;zhiboshijian;jieduanliuchenganpai;jiagefuli;zhibobiaoti;zhibobiaotihenzhongyao,qiyigeyouyisidexijingzhibozhutihuihenyoubangzhuzainengtixianzhibozhutideqingkuangxia;tongchangzhibozhutizai12ziyinei,jiangchuliangdianfengge、chuangzaoxinwengan、yinfahaoqixin、chanshenggongming
直播中注意事项
bakongzhibojiezou,anzhaozhiboneirongliuchengjinxing,meigehuanjiebiaozhuhaoyongbaibanxiechulai,fangzaijingtoukanbudaodedifang
掌握互动技巧
1.shezhihudongwenti,jianyixuanzehudongxinggaode2xuan1,zuihourangdajiazhijiekou1huo2
2.shezhichoujianghuanjie,guanzhucaiyouzigechoujiang
3.fensijinruzhibojian,zhibotongguo“huanyingxxlaidaowodezhibojian”denghuashujinxinghudong,xuyaoyindaofensi“dianzan、guanzhu、zhuanfa、wenda。”
直播复盘
zhibojieshuhou,xuyaojinxingshujutongjihefupan,fangbiantishenghezongjie